Abstract
Millions of individuals in our nation’s rural and urban regions have access to work prospects thanks to the handloom, a traditional industry in India. The handloom business has suffered since modernization. The creations of new technology capitalist rule, a decline in salaries, a rise in the price of yarn, as well as other issues, are the concerns. This current study is mainly textual. The handloom industry has significant marketing related challenges. In selling the fabric to the consumer, intermediaries are important. Due to improper market- ing, the cotton industry has supplanted the handloom industry’s traditional market in India, where it dominates textile manufacturing. This handloom industry needs to develop a comprehensive marketing plan. Our research deals with doing a descriptive analysis of a comparable organization that aspires to conserve Thanjavur’s hand woven legacy. The inquiry would encourage research on the benefits it provided for the weavers and the existing environ- ment, specifically identifying their degree of happiness with their employment in modern society. To gather the basic data, scheduling was employed. To create a preliminary research sample, 75 weavers were selected.
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