Abstract
The emergence of e-commerce has had a huge influence on worldwide society, changing how individuals trade and purchase things. The COVID-19 epidemic hastened the switch to online purchases and raised e-commerce sales in the Philippines. Mobile devices are quickly dominating online shopping, and dig- ital businesses must adapt to meet the needs of mobile customers. A mobile e-commerce platform’s user experience (UX) must be fluid, simple, and well- designed. As a result, the purpose of this study was to assess and compare the UX satisfaction of Filipino customers. The User Experience Questionnaire Short Version (UEQ), System Usability Scale (SUS), and Net Promoter Score (NPS) were utilized in the study to assess UX satisfaction. The online study of 120 Filipino customers discovered substantial disparities in UX and satis- faction between the Shopee and Lazada mobile applications. The findings of this study add to a better understanding of the importance of UX in mobile e-commerce satisfaction. They can assist in improving the user experience of mobile applications for Filipino customers.
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