Abstract
Continuous improvement strategy results improved productivity, better quality, lesser breakdowns, reduced costs, motivating working conditions, reliable deliveries, improved safety and enhanced morale of the employees. Total Quality Management has advocated this strategy for the survival of any of the organizations in the market. The existing processes turn to be a bit more efficient and effective due to continuous improvements. These more efficient and effective processes take the processes and the products to higher levels of quality leading to the customer satisfaction resulting in company survival. An attempt has been made in this paper to present the concept through the literature survey and also different sophisticated continuous improvement techniques recommended by several researchers and managers in the area of Continuous improvement are summarized here for all those who are interested in carrying research in this area, managers and others concerned with improvement. Certainly the research paper will be beneficial for them as it presents the overview of the strategy and the different application tools established by manufacturing organizations globally
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